Media Mentions, November 25, 2015, Pinot Gris gains at Chardonnay’s expense

Simply put, consumers just don’t have as much money as they used to, a situation that may turn out to be the new normal for years to come. So, with Chardonnay averaging $860.00 per ton of grapes in California, and Pinot Gris averaging $580.30, it’s obvious wineries can sell a bottle of Pinot Gris a lot more cheaply than a bottle of Chardonnay. And that, in the new economy, makes all the difference., October 28, 2015, Cleveland Restaurant ‘Week’ Runs Nov. 2-14

People in Cleveland appreciate the unique flavors that an Oregon Pinot Gris brings to the table…

Book a spot at Cabin Club, for example, and you can enjoy French Onion Soup, Twin Tournedos of Filet Mignon Topped with Sautéed Shrimp and Flourless Chocolate Torte. Stop by Sasa and feast on a Shrimp Tempura and Spicy Tuna Roll, Marinated Sliced Tenderloin Cooked on Hot Ishiyaki Stone, and Green Tea Cookies with Latte. Over at Pier W, diners can enjoy a special three-course meal complete with wine pairings, like Local Squash and Potato Chowder with Oregon Pinot Gris, and Acadian Redfish a la Meniere with an Alsatian Riesling., October 27, 2015, The Absolute Joy of Fall in the Pacific Northwest

With the advent of the cooler weather and some much needed and welcomed rain, it was time to fire up the BBQ and the smoker as well as raid the wine cooler and light the firepit in the middle of the outside table and invite people over. Which we did. A rainy run to the coast for a bunch of oysters to smoke that evening, a passel of Murray Grey goodness in the form of T-bone steaks, some fine Oregon Pinot Gris and Noir as well as Rose of Pinot Noir, a hunk of Tillamook sharp cheddar and crackers under the gazebo with great friends and conversation around the firepit on a rainy evening is our idea of a fine time up here in the Northwest.

Vivino, 2015, Vivino Wine Styles ~ Oregon Pinot Gris

Regional Style Oregon Pinot Gris
Oregon Pinot Gris[s] tend to be medium-bodied and have high acidity

Jeff Leve, July 16, 2015, Meininger’s, Oregon – a paradise for Pinot

Oregon is located in the US Pacific Northwest, sandwiched between California on the south and Washington state on the north. The state lies between the 42nd and 47th north parallels of latitude, and the 45th parallel runs through its middle, and includes what’s regarded as the best Pinot Noir country, around Dundee in the Dundee Hills AVA, situated toward the top of the larger Willamette Valley AVA. It’s about 45 minutes southwest of Portland in the northwest corner of the state.

Those lines of latitude speak volumes to the state’s terroir and grape-growing potential, given that Burgundy sits between the same lines of latitude. And, like Burgundy, most of the best Pinot Noir  regions are cool climate – wet, cool winters and dry, warm summers. Unlike Burgundy, though, Oregon’s terroir is influenced by mountains; the Willamette Valley AVA sits between the Coast and Cascade ranges, and the Pacific Ocean is next to the western side of the Coast Range.

In addition, there are warmer areas, especially in the eastern and southern parts of the state,

Mary Schmich, May 22, 2015, Chicago Tribune, Summer’s arrival requires a hat, a poem and white wine

[Reason] 3. Oregon pinot gris.

In 1970, the…  first commercial pinot gris in the U.S. Since then, Oregon has been the country’s primary producer of what is sometimes called “the other white wine.” Less known than the white blockbusters — chardonnay and sauvignon blanc — it’s a relative of pinot grigio but to me doesn’t taste much like it. A good option when you’re tired of wine that tastes like oak or grapefruit.

Fred Tasker, June 23, 2014,, Pinot grigio and pinot gris are the same, yet different

When foodies seek light, crisp, lively white wines to go with light summer meals, they often turn to pinot grigio and pinot gris. These are simple wines, made for easy sipping, not serious contemplation. They’re best served cool, to emphasize their crispness, and within a year or two of being made, to catch their freshness. They’re usually inexpensive. When they’re good, they’re fruity and fun…They’re soaring in popularity…

Andy Perdue, May 22, 2014, Wine Press Northwest, Tasting results: Pinot Gris ~ Crisp white wine is Pacific Northwest perfect

Pinot Gris has been Oregon’s favorite white wine since it overtook Chardonnay in 2000. Today, Oregon wineries crush three times as much Pinot Gris as Chardonnay. In Washington, the crisp white wine has grown to the state’s No. 3 grape, surpassing Sauvignon Blanc and Gewürztraminer years ago but still light years behind Chardonnay and Riesling.

The story of Oregon and Washington Pinot Gris is a tale of two styles of farming. In the cool Willamette Valley, grape growers are happy to get 3 tons of Pinot Gris per acre planted. Meanwhile, in the warm, arid conditions of Washington’s Columbia Valley, it’s not unusual to see 6 tons per acre.

This shows up in the price of the grapes, too, with Oregon Pinot Gris costing upward of $1,500 per ton, while Washington winemakers are able to buy it for just $800. This is one reason Oregon Pinot Gris can cost $6 to $8 more per bottle.

Erika Szymanski, May, 12, 2014, Palate Press, Pinot Grigio: Can science defend snobbery?

Beyond Alsace, pinot gris is grown widely in Oregon – where recent marketing moves have been made to elevate it to the state’s flagship white…

Belinda LaDouce, April 27, 2014, Wine Virtuoso, Stylistical Approach to Pinot Gris/ Grigio

Oregon Pinot Gris is styled after Alsace, and is also a cool marginal climate for viticulture. Since Pinot Gris is an early ripening variety it matches the shorter growing season in Oregon. The wines here can be a darker color of copper pink with crisp lively flavors of melon, pear, and apple. When allowed to hang on the vines longer the wines are richer and sweeter. These wines are a great alternative to Chardonnay. 

Fredric Koeppel, December 21, 2103, Bigger Than Your Head, Weekend Wine Notes: Riesling and Pinot Gris from Oregon

It’s an article of faith that Oregon — specifically the Willamette Valley and its constituent AVAs — is a salubrious region for the pinot noir grape, but other “pinots” thrive there, too, as in pinot gris and pinot blanc. Willamette also turns out to be a spot rich in possibility for the versatile riesling grape. Consumers simply need to be exposed to these wines, and to that end I offer brief reviews of some rieslings and a smaller number of pinot gris… 

  • Christopher Bridge Sartori Springs Estate Vineyard Pinot Gris 2011
  • David Hill Estate Pinot Gris 2012, Willamette Valley
  • Terrapin Cellars Pinot Gris 2012, Willamette Valley

Alex Down, November 21, 2013, The Drinks Business, Think Oregon, drink Pinot?

But, there is actually another aromatic grape variety alongside Riesling which has also been able to flourish in Oregon’s cool, maritime climate – Pinot Gris. In fact, Pinot Gris has done more than flourish as its annual tonnage is now 3 times larger than Chardonnay in the State!

The typical style tends be fresher and lighter-bodied than the Alsace Pinot Gris we often find in the UK, exhibiting stone fruit characteristics, such as white peach, as well as pineapple and lychee. Like Riesling and Pinot Noir, its elegant style and clean, fresh acidity (thanks to the cooling influence of the Pacific Ocean) makes it very versatile and food-friendly.

Jerry Boone, Special to the Leader,  August 14, 2013, The Oregonian, Uncork the best of Oregon’s ‘other pinot’ with Willamette Valley Wineries’ Get Your Gris On!

The “not as well-known” grated on Greg Lint, who operates the family legacy known as Oak Knoll Winery.

“People all over the country knew about our pinot noir, but not about our gris,” he said.

So Lint hosted annual symposiums to discuss how to raise the profile of what came to be called “Oregon’s other pinot,” which has become the weekend’s effort.

Andy Perdue, August 10, 2013, Great Northwest Wine, Get your Gris on next weekend in Oregon wine country

Oregon is going to “get its Gris on” next weekend, as the wine industry focuses itself on its No. 1 white wine grape.

“Oregon, Get Your Gris On” is Aug. 17-18 and is sponsored by the Oregon Pinot Gris advocacy group and was an idea that came out of the third annual Oregon Pinot Gris Symposium, held in June at Oak Knoll Winery in Hillsboro.

Paul Gregutt, August 9, 2013,, 50 shades of gris

For the past three years, I’ve been a featured speaker at the Oregon Pinot Gris Symposium, organized by Jo and Jose Diaz, and hosted by Greg Lint at Oak Knoll. This event has generated some excellent technical and marketing discussions, but until now, nothing to directly impact or inspire consumers.

Next weekend that will change. Taking my original proposal, for a designated Pinot Gris weekend shared by as many tasting rooms as wanted to participate, the members and guests at the Symposium have decided to fête the grape with two days of special events. I had hoped to call it 50 Shades of Gris, but cooler heads prevailed and it is being advertised under the title “Oregon, Get Your Gris On!”

Paul Gregutt, August 8, 2013, Wine Enthusiast Magazine, Oregon’s Other Pinots

The state does boast some excellent Chardonnays. Rieslings, too, which thrive in the cool climate. But the white companion grapes Oregon vintners are embracing are Pinot Gris and Pinot Blanc, both mutations of Pinot Noir… After nearly 50 years, it would seem long overdue for Pinot Gris to claim its rightful place.

Other Recommended Pinot Gris Producers: …David Hill… Oak Knoll, Pudding River…Terrapin Cellars…

Jo Diaz, August 8, 2013, Wine-Blog, Oregon, Get your Gris On!™ ~ Will you be there to be Foursquare?

On August 17 and 18, 2013, each winery below will be focused on their Oregon Pinot Gris…Oregon’s Other Pinot, with an Oregon Get Your Gris On!™ day.

Mike Veseth, August 6, 2013,  The Wine Economist, Fifty Ways to Sell Your Misunderstood Wine

Last week I wrote about two “misunderstood” or maybe “misunderappreciated” wines — Riesling and Oregon Pinot Gris — and the conferences that Sue and I attended where the problem of marketing them was discussed. This week I report on those discussions and try to draw some conclusions.

Willamette Valley Wineries Association, July 31, 2013, Willamette Valley News, Oregon Get Your Gris On!

Summer is the perfect time to celebrate one of Oregon’s beautiful white wines: Pinot gris! Sip and savor this popular variety with wineries across the state who are planning special tastings and events for the weekend of August 17th & 18th. Visit the Oregon Pinot Gris website for a list of participating wineries and get your gris on!

Mike Veseth, July 31, 2013,  The Wine Economist, Marketing Misunderstood (and Misunderappreciated) Wines

Gris: The Other Oregon Pinot ~ The Pinot Gris gathering

The first gathering took place amid barrels and cases of wine in the cellar room of Oak Knoll winery near Hillsboro, Oregon. The common thread that united the small group that assembled was Oregon Pinot Gris.

Dave Falchek, July 10, 2013, The, Grigio is hot, but gris is still cool

Proving that pinot gris is a nice fit for Oregon… Try pinot gris with seafood, such as crab or light salads. Not only is it a good food wine, but its a great sipper, too.

The Register-Guard, May 22, 2013, Varietal File: Oregon’s other pinot

Pinot gris, a white wine grape genetically linked to pinot noir, has achieved similar success in the state…A star of the southern Willamette: Pinot gris is big business across Oregon’s wine industry today…

[The title of this post is proof that the marketing efforts are working for all of the work by the Oregon Pinot Gris group and Oak Knoll Winery’s continued Pinot Gris Symposiums.]

The Armchair Sommelier, February 6, 2013, Pairing: Eggs and Oregon Pinot Gris

The more I drink Oregon Pinot Gris, the more I love it. I’ll admit it . . . I used to hear the words Pinot Grigio (same grape, Italian translation) and cringe — so much of it is tasteless plonk. But I’ve been revisiting the grape in Oregon terroir lately. And . . . Wow!!

iWineRadio, December 11, 2012, Oregon Pinot Gris with Christopher Bridge Cellars & Satori Springs Estate, with Chris Carlberg

Listen here…

grapefriend, November 19, 2012, thankful for these grapes

You can… just go with grapefriend’s choice for this year: Pinot Gris! Pinot Gris is the same grape as Pinot Grigio… it’s delicious! It’s packed with pear and apple flavors, and the fuller body makes it great with a lot of TG staples like bread stuffing, sweet potatoes, and of course turkey. Most of my favorites come from the Willamette Valley in Oregon, which is famous for its Pinot Noir. Well Pinot Gris is the awesome white alternative there…

Monique Soltani, November 2012, Wine Oh TV Live Radio Show, November 2012, Wine Oh TV

In this edition of Wine Oh TV on Radio Slot, talk show host Monique Soltani gets some wine reviews just in time for Thanksgiving that will leave your guests lining up for left overs. Plus, we introduce you to the man behind Cellar Angels where the wine lover “wins” by getting access to small, boutique wineries and at the same time giving to the charity of their choice. Then we take a trip to the grape state of Oregon and meet up with Oak Knoll Winery and find out why Pinot Gris is becoming so popular and meet the folks behind the Oregon Pinot Gris Symposium.

Dave McIntyre, November 14, 2012, Special to The Washington Post, Thanksgiving calls for wine that can contend with cornucopia

Oregon pinot gris may not be as sexy as the state’s pinot noir, but it is often fantastic. This is the same grape found in the weighty, sometimes-sweet pinot gris in Alsace and the light pinot grigio of Italy. While Oregon’s version resembles that of Alsace (appropriate for the heft of the Thanksgiving meal), it strikes a uniquely American pose.

Bella McDowell, October 11, 2012, Wine and Good Food, David Hill Winery 2011 Estate Pinot Gris

Sadly, I am wrapping up my Oregon Pinot Gris tasting adventure. The good news is that I saved the best for last!  David Hill Winery is home to some of the region’s oldest Pinot Noir vines and their tasting room was built in 1883. Their 2011 estate grown Pinot Gris easily won me over!

Bella McDowell, October 9, 2012, Wine and Good Food, Oak Knoll 2009 Pinot Gris

In continuing my Oregon Pinot Gris tasting journey (which I am really enjoying by the way!), I uncorked a bottle of Oak Knoll 2009 Pinot Gris. Oak Knoll Winery was founded in 1970 by Ronald and Marjorie Vuylsteke. The winery is the oldest in Washington County and now the second generation of the Vuylesteke family has stepped in to help take the reins. Their 2009 Pinot Gris was aged in stainless steel barrels and with no malolactic fermentation.

Bella McDowell, October 6, 2012, Wine and Good Food, Airlie Winery 2009 Pinot Gris

Last weekend, I had the chance to try a bottle of Airlie Winery 2009 Pinot Gris. Airlie Winery was founded in 1986 and then purchased by Mary Olsen in 1997. Their vineyard is certified sustainable and they produce eight varieties of grapes. Their 2009 Pinot Gris is a refreshing and complex wine for well under $20!

Bella McDowell, October 3, 2012, Wine and Good Food, Terrapin Cellars 2011 Pinot Gris

I am starting the my Oregon Pinot Gris tasting journey with a refreshing wine from Terrapin Cellars. Terrapin Cellars is a family run winery located in the Willamette Valley. They practice sustainable farming methods and produce 2600 cases of Pinot Gris, Pinot Noir, and Tempranillo. Even though their 2011 Pinot Gris was the product of a difficult, cold growing season, the wine proved to be delicious!

CRN Radio with Mike Horn, October 2, 2013, What’s Cookin’ Today on CRN

What individual Oregon wineries can do to market the benefits of their own Pinot Gris

Jo Diaz, October 2, 2012, Wine-blog, Oregon Winemakers define their own Pinot Gris style to Paul Gregutt

Member Wineries share their thoughts: Jeff Herinckx (Oak Knoll), Alfredo Apolloni (Apolloni), and Rob Clark (Terrapin Cellars), among other winemakers.

Bella McDowell, October 1, 2012, Wine and Good FoodExploring Oregon’s Other Pinot

Throughout the next week or so, I am going to be featuring Oregon Pinot Gris. When most people think of Oregon, they tend to think about Pinot Noir. While they do produce an excellent style of Pinot Noir, the region also produces outstanding Pinot Gris.

Paul Gregutt, July 13, 2012, Seattle Times, For summer white-wine refreshers, look to Oregon


  • Terrapin Cellars 2011 Pinot Gris; $14. Excellent focus and refreshing minerality, with flavors of melon and kiwi.
  • David Hill 2011 Estate Pinot Gris; $17. Ripe and tasting of pretty pear and orange fruit, it’s rounded off with a dash of residual sugar.

Dan Berger, July 3, 2012, Santa Rosa Press Democrat, Oregon whites make strides

So I was a bit out of step last week when I revisited the Willamette Valley and tasted through a number of white wines. And what a revelation: They are at least as good as are the reds, and deserve equal accolades.

Dan Berger, June 29, 2012 Tasting Notes, Vintage Experiences Exceptional Pinot Gris

  • 2011 David Hill Pinot Gris, Willamette Valley ($16): Dramatic floral/spicy aroma and great acid balance. A terrific wine to drink young, with or without food. Will develop. Only 12.5% alcohol.
  • 2011 Christopher Bridge Pinot Gris, Satori Springs Vineyard ($16): Wild tropical and spiced fruit; young and exuberant, and needs a lot of bottle age to reach the next stage of development.
  • 2010  Christopher Bridge Pinot Gris, Satori Springs Vineyard ($17): The prior vintage of the above wine, it has more of the Alsace, chalk/slate notes, and its numbers (pH of 3.07, 7.8 grams of acid!) make it perfect for further aging. Best now with food.
  • 2009 Oak Knoll Pinot Gris, Willamette Valley ($14): Mature notes from an older vintage, with softness and a tropical ripeness that is best with Asian foods.

Dan Berger, June 29, 2012, Vintage Experiences, Selling Pinot Gris

One reason Oregon Pinot Gris gets so little respect is that few people know how delightful the wine can be with a bit of bottle age. “Wholesalers say, ‘We gotta dump the ’09, it’s too old,’ and I say that it’s just turning into a different sort of wine,” said Greg Lint, president of Oak Knoll, one of those wineries that appreciates the mature characteristics in PG. One wine marketing executive said that some wholesalers want to “move boxes and aren’t into telling the real story of [Oregon] white wines.”

The Line on Wine, June 22, 2012

2011 ESTATE PINOT GRIS ~ David Hill

Willamette Valley, OR

The grapes were harvested five days apart and fermented separately, as in years past, keeping this year’s Pinot Gris much like the last. Processed separately, we take great care in producing our all of our Pinot Gris. The two lots are fermented separately, with different strains of wine yeast, creating a wine that is bright with aromas of citrus and stone fruit along with a mouth feel that is filled with fresh fruit followed by a nice crisp finish., June 21, 2012

Oregon Pinot Gris

After Pinot Noir, Pinot Gris is the second most planted wine grape varietal in Oregon. This group of Pinot Gris-producing wineries aims to raise awareness and show the diversity and complexity of this versatile and food-friendly wine.

Marc Hinton, Enobytes, Oregon Pinot Gris gets Mentored into Stardom, June 14, 2012

In the national market Oregon Pinot noir has become a highly sought product whose demand out paces production, but getting distributors to commit to consistently maintaining inventory levels of Oregon Pinot Gris has been difficult. Developing a forum where winemakers and producers can share their success stories and their challenges has proven to be desirable and rewarding in venues on a larger scale such as the Oregon Wine Symposium.

Paul Gregutt, Oregon’s Other Pinot, June 11, 2012

I’m just back from delivering the keynote at the 2nd annual Oregon Pinot Gris Symposium. This one-day event, hosted by Greg Lint and Jeff Herinckx at Oak Knoll Winery, and organized by Jo and Jose Diaz, was even better the second time around.

About 50 winery owners and winemakers were present, representing producers from wineries both large and small. A focus on enology, highlighted by fast-paced, well-researched talks by Joe Dobbes, Jesse Lange and Jeff Kandarian, showcased not only the diversity of winemaking approaches, but also the camaraderie among producers, who willingly shared the nitty gritty of their winemaking techniques.

A tasting of more than four dozen Oregon Pinot Gris was certainly the largest assemblage of those wines that I’ve ever experienced.

Gayot Publishing, New Wine Releases, June 2012

Top Rated Pinot Grigio/Gris:

  • David Hill 2010 Estate Pinot Gris, Willamette Valley, OR, $16

Gerald D. Boyd,, May 8, 2012

Not so in Oregon, where the state law specifies that a wine must be called by its correct varietal name, thus Oregon Pinot Gris; Pinot Grigio is also now allowed. More pressing than the wine name was some winemakers wanted to separate the style of Oregon Pinot Gris from the inevitable comparison to French Pinot Gris and Italian Pinot Grigio. So, it was time for something new and different. A group of eight Oregon wineries started a marketing group to promote Oregon Pinot Gris. The present members, all making Pinot Gris or Pinot Grigio in the Willamette Valley include: Airlie, Apolloni Cellars, Christopher Bridge, David Hill Vineyards & Winery, Oak Knoll Winery, Pudding River Wine Cellars, Terrapin Cellars, and Yamhill Valley Vineyards.

Harold Baer, Harold Baer Wine, Wine Notes – March 2012, April 9, 2012


Airlie ~

The 2008 Pinot Noir, Willamette Valley, $20, 12.8% alc., was aged in 12% new French oak for nine months. Rich, fairly deep aromas of cherry, cinnamon, unsweetened chocolate, sweet smoke, and a hint of sweet earth precede mouth filling, juicy flavors of cherry, raspberry, sweet cranberry, cinnamon, and sweet smoke are laced with very fine tannin and nice acid. The long finish broadens at the back. Well balanced, structured, and integrated. Very Tasty.

Mike Rosenberg, Republic Bank, The Naked Vine: Terrapin Cellars’ Pinot Gris found way onto my doorstep, into my heart, April 5, 2012

Simply put, this wine’s a winner, especially at a $14 price point. I’ll extend an apology to the folks at Terrapin for drawing the Alsace comparison, but for any of the readers who are fans of that style of wine — you’ll probably dig these Oregon offerings. You’ll also save a few shekels in the process.

Oregon Wine Press, East Valley Wine Tour, April 1, 2012

Undoubtedly, some of Oregon’s highest scoring Pinot Gris is sourced in the East Valley. In fact, there are two members of the East Valley, Christopher Bridge Cellars and Pudding River Wine Cellars, that are part of the current campaign for Oregon Pinot Gris (

Mike Rosenberg, The Naked Vine, March 23, Naked Vine One-Hitter…Terrapin Cellars

Terrapin Cellars 2010 Oregon Pinot Gris

Oregon has become rightfully well known for Pinot Noir. I’ve had a number of Gewurztraminers and Rieslings from Oregon, but I was interested to learn that the “other” Pinot — Pinot Gris — is actually the second-most planted grape in the state. A number of winemakers recently decided to start carving out a niche for Oregon Pinot Gris. The wineries in this marketing group have vowed to stop making comparisons to Italy or Alsace, focusing on the uniqueness of their own terroir. I’m personally very interested to see where this marketing effort goes.

Jay and Nancy Walman, The Walman Report, March 11, 2012, Pinot Gris Quartette, by Oregon in A Major

We love Pinot Gris, whether they come from Italy as the Pinot Grigio, Alsace, California, or arguably best of all, Oregon. Here are four delightful choices, all priced in the affordable range and all sprightly, fresh and delicious. The Soloists:

  • Airlie
  • David Hill Vineyards and Winery
  • Oak Knoll Winery
  • Terrapin Cellars

Thea Dwelle, Luscious Lushes, February 29, 2012, Oregon’s OTHER Pinot

Oregon is well known for it’s Pinot Noir. In fact, I plan to go a bit crazy in August when I’m visiting for the Wine Bloggers Conference this summer. That said, they do make more than Pinot Noir, and one of the other famous wines is Pinot Gris.

Pinot Gris is believed to be a mutation of the Pinot Noir grape. The name gris means grey in French, and grape can range from gray-blue to white, but it all produces lovely white juice. Yes, this is the same grape that is used to make Pinot Grigio but my oh my is Pinot Gris different!

The good people from the Oregon Pinot Gris marketing association sent me some samples, and so far, I’ve enjoyed three. As soon as the weather warms up, I aim to enjoy the rest!

Mike Veseth, The Wine Economist, January 23, 2012, Extreme Wine: Mad Wine Science in Oregon

Oregon is Pinot country — everyone knows that! But let me tell you a secret. It’s Pinot Gris (PG), not just Pinot Noir. Pinot Gris is Oregon’s #2 wine grape variety and it’s a darn useful one, too. Pinot Gris is what I call a Chateau Cash Flow variety, since the time from harvest to market is shorter than Pinot Noir and the production expense (think expensive oak barrels) is lower, too. No doubt about it, Oregon PG is a great wine for producers and consumers.

But there’s that respect thing. White wines seems to get less respect than reds in most parts of the wine world and probably nothing can match the status of Pinot Noir, so Oregon PG is the “second wine” in more respects than vineyard acreage. No wonder a group of winemakers has come together to create in an attempt to get their grape the recognition it deserves.

Peter Mitham, Wines & Vines, January 20, 2012, Can Pinot Gris Get a Grip on Oregon?

The excitement that followed the Oregon Pinot Gris Symposium at Oak Knoll Winery in Hillsboro last June has spawned the Oregon Pinot Gris Marketing Group. The group aims to raise awareness of this grape alongside Oregon’s best-known variety, Pinot Noir—something Oak Knoll Winery president Greg Lint, a relative newcomer to the industry with just eight years under his belt—believes is much needed. “Oregon has done a phenomenal job at letting the world know that we produce fine Pinot Noirs, but that’s it,” Lint told Wines & Vines. He repeatedly runs into distributors on his national sales trips who are familiar with Oregon and the Willamette Valley, but they won’t buy his Pinot Gris, even though the variety is the state’s second-most planted grape.

Paul Gregutt,, January 16, 2012, examining oregon from afar

Two interesting perspectives on Oregon wines appeared yesterday. On the Jo Diaz blog – Juicy Tales – the headline “Oregon Is Not A One Trick Pony” led into a discussion (prompted largely by last summer’s Oregon Pinot Gris Symposium, for which I was the keynote speaker) about her ongoing efforts to re-brand the state’s most important white grape.

Jo Diaz, Juicy Tales – Wine Blog, January 16, 2012 ~ Oregon is *Not* a One Trick Pony

We have an Oregon client, and have learned that it’s the second largest grape crop in Oregon, following the obvious Pinot Noir. Our client (Oak Knoll Winery) is constantly challenged when he visits the national market. His name is Greg Lint, and he’s the president of Oak Knoll. When he makes presentations, all the buyers can think about is Oregon Pinot Noir. This is pretty frustrating, considering that they grow other grapes in Oregon and make other varietal wines.

Harvey Steiman, January 10, 2012, Wine Spectator

Most wine drinkers know Oregon for its distinctive and often excellent Pinot Noirs. But what about its other wines, which represent nearly half of the state’s wine production?

I received an e-mail recently from a group of wineries banding together to promote Pinot Gris, the most widely planted white grape variety in Oregon, accounting for about 15 percent of the state’s total production. The proponents pointed out, correctly, that Pinot Gris is on the rise as a varietal from many regions around the world, that Oregon has some history with this varietal and that it’s a fruit-forward, food-friendly wine

Monica Turner, January 5, 2012, Stark Insider

A small group of Pinot Gris wineries have banded together and decided that Oregon should be known for more than just Pinot Noir. First up: Enough with the Alsace and Italy comparisons already! f you don’t know much about Pinot Gris from Oregon, brace yourself; it’s about to get Real in the West Coast vineyards.

M.J. Wolfsohn, January 5, 2012, Epikur for Epicur

For quality and value, one of the best white wines coming out of the USA is Oregon Pinot Gris. Problem is, it’s hard to find because very few wine shops sell the stuff. That problem (and yes, that is definitely a #firstworldproblem if there ever was one) is about to be a thing of the past. A few big players in the wine trade have launched a new campaign to promote the delicious juice. That includes a spiffy new website. About time someone gave the Gris some respect, yo.

Jo Diaz, Juicy Tales – Wine Blog, January 16, 2012 ~ is Born

How do you follow a great Oregon Pinot Gris Symposium? Easy… with an Oregon Pinot Gris marketing group at

Paul Gregutt,, on the starting of the Oregon Pinot Gris Group, December 6, 2011 ~ wine enthusiast top 100, schildknecht, and pg in oregon

Jo Diaz, on her Juicy Tales blog, announces the long-awaited follow-up to last summer’s Oregon Pinot Gris symposium, for which I was the keynote speaker. Diaz, certainly one of the most successful and savvy wine marketers on the west coast, is launching a group whose mission will be “to better define Pinot Gris in Oregon” (see previous posts in my blog for more on the symposium). The timing is expeditious, as Oregon Pinot Gris, which got off to a promising start 20 years ago, seems to have lost its way (with rare exceptions, notably King Estate).

Founding members of the group include Airlie, Christopher Bridge Cellars, David Hill, Oak Knoll, Pudding River, Terrapin Cellars and Yamhill Valley Vineyards. A good start – but shouldn’t some of the bigger wineries also be participating? Still time to jump on board (are you listening…

Jo Diaz, Juicy Tales – Wine Blog, December 6, 2011 ~ Oregon Pinot Gris marketing group ~ An exciting new project

The members of this group are equally excited. We have a great marketing plan, and welcome any other Oregon Wineries with a Pinot Gris before the launch on January 1, 2012. Once the group is launched, the group will be closed to new members for the upcoming year… in order to easily meet the goals for 2012 and not get bogged down in administration. After a year, we’ll evaluate, and if it’s still got great legs, we’ll open enrollment for one more year…

Gary Werner, Vineyard Winery Management, September-October 2011 ~ Seeking Complements, Oregon is ready to market more than Pinot Noir

Christian SchillerSchiller – Wine, September 27, 2011 ~ Meeting American Wine Writer Paul Gregutt in Oregon, USA

I knew Paul Gregutt from the Internet. I follow his Blog and in particular enjoy reading his column titled “Wine Adviser” in The Seattle Times. At the 1. Oregon Pinot Gris Symposium, I met Paul in person. Unfortunately, I did not have much time to talk with him. He is just too popular in this part of the world and the winemakers present were so eager to talk with him. But I was able to have a short conversation with him.

Paul Gregutt, Seattle Times, September 22, 2011 ~ Oregon pinot gris satisfies on all levels

A FEW WEEKS ago I was the featured speaker at an all-day symposium on Oregon pinot gris. It was hosted by Oak Knoll winery and organized by fellow blogger Jo Diaz. The focus on pinot gris was inspired partly by a perceived need for a signature white wine to go with pinot noir, and partly by a sense that much of what is out in the marketplace could be better if pinot gris could command higher prices.

Jim Gullo, Oregon Wine, September 12, 2011 ~ TASTING PANEL #4: PINOT GRIS DESERVES OUR LOVE

We gather here to pity and to praise poor Pinot Gris from Oregon wineries. If it were grown and made in any other state (New York… Virginia… are you listening?), they would hold festivals for it and praise its world-class status. But this is Oregon, where Pinot Noir has long since claimed exulted status (and rightly so). And then there is Pinot Gris, which although being a perfectly viable grape that thrives here and produces delightful, distinctive white wines, always seems to be an afterthought… the “other” wine that wineries offer for people who don’t drink much red wine.

Ryan Reichert, Palate Press, August 21, 2011 ~ Oregon Pinot Gris: Super Star or Super Simple?

Eight weeks after the inaugural Oregon Pinot Gris Symposium, I’m wondering if I was in my right mind? Just because the grape grows here, why should it be the flagship white?

The purpose of this June’s gathering was to create momentum behind the idea that Pinot Gris should be Oregon’s leading white wine along side the much-heralded Pinot Noirs. It was held at Oak Knoll Winery, who organized the event along with Diaz Communications. Through panel discussions, Q&A sessions, input from all sides of the industry, and a massive tasting of many examples of Pinot Gris, the general consensus seemed to be, “Yes, this should be our white wine variety.”

Christian Schiller, Schiller – Wine, July 2011 ~ Visiting Oak Knoll Winery in Hillsboro, Oregon

I participated in the First Oregon Pinot Gris Symposium, which was organized by and took place at Oak Knoll Winery in Hillsboro near Portland. Frankly, living in Washington DC, I am not an expert when it comes to Oregon Pinot Gris and Oak Knoll Winery was a winery that I was familiar with.

Barbara Trigg, Appellation America, June 29, 2011 ~ Oregon Pinot Gris Symposium at Oak Knoll Winery

Walk into any restaurant or wine store and ask for Pinot and chances are you will be directed to the list or shelves of red wines. But there are times when only a glass of white wine will do, and luckily, you can still turn to Pinot, in the form of Pinot Gris.

Marc Hinton,, June 18, 2011 ~ 2011 Oregon Pinot Gris Symposium

A few weeks back Enobytes received an invitation to something new for the Oregon Wine industry the 2011 Oregon Pinot Gris Symposium presented by Oak Knoll Winery one of Oregon’s most recognized labels as a local favorite and especially outside of Oregon. The focus of this get together was to examine how to showcase the spectacular attributes that make Oregon Pinot Gris as a singular varietal a world apart from Pinot Grigio in Italy and Pinot Gris from other wine growing regions. In reality they are the same grape but grown in different locations they take on very different characteristics.

Christian Schiller, Schiller – Wine, June 2011 ~ Oregon Pinot Gris Symposium at Oak Knoll Winery in Hillsboro

The 1. Oregon Pinot Gris Symposium took place at Oak Knoll Winery in Hillsboro, near Portland, on June 9, 2011. It consisted of two parts: Lectures and round table discussion in the morning and an Oregon Pinot Gris tasting in the afternoon.

Jo Diaz, Juicy Tales – Wine Blog, June 23, 2011 ~ The Oregon Pinot Gris Symposium, Presented by Oak Knoll Winery ~ PG on PG

The Symposium sold-out by mid-May, as the industry was ripe for this one.

Paul Gregutt and I came together, realizing that we had a PG on PG going on…Paul Gregutt on Pinot Gris. I love great concepts, with a bit of kismet mixed in for good measure.

Paul Gregutt,, May 9, 2011 ~ pg on oregon pg

If I weren’t the keynote speaker, I’d want to be in the audience for this one. The 2011 Oregon Pinot Gris Symposium, sponsored by Oak Knoll Winery and organized by PR veteran Jo Diaz, is scheduled for June 9th. This one-day round table event is sure to challenge and inspire. And the timing of the topic couldn’t be better.

The Big Question being asked is “what specifically is the potential for Oregon Pinot Gris, with particular reference to terroir?” I will open the discussion with some thoughts and questions, and then attendees will weigh in with comments and questions of their own. As you all know, pinot grigio is a hot commodity these days. But pinot gris is a different critter, at least from a marketing perspective.